/* ===== ZoxiAd design tokens ===== */
:root{
  --white:#ffffff;
  --cream:#fbf6ec;
  --navy:#0b2148;
  --blue:#14336e;
  --blue-light:#2f6fed;
  --black:#14161a;
  --ink-soft:#565a66;
  --ink-faint:#8a8e99;
  --orange:#f2761f;
  --orange-dark:#c95c12;
  --green:#1e9e5a;
  --green-dark:#157a45;
  --border:#e7e2d6;
  --border-dark:rgba(255,255,255,.12);

  --font-display:'Sora', sans-serif;
  --font-body:'Inter', sans-serif;

  --radius:10px;
  --wrap:1160px;
}

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  font-family:var(--font-body);
  color:var(--black);
  background:var(--white);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}
ul{margin:0;padding:0;list-style:none;}
h1,h2,h3{font-family:var(--font-display);color:var(--blue);margin:0 0 .6em;line-height:1.15;}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px;}

.skip-link{
  position:absolute;left:-999px;top:0;background:var(--blue);color:#fff;
  padding:10px 16px;z-index:200;border-radius:0 0 6px 0;
}
.skip-link:focus{left:0;}

/* ===== Scroll reveal ===== */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .6s ease, transform .6s ease;}
.reveal.in-view{opacity:1;transform:none;}
.reveal-item:nth-child(1){transition-delay:.03s;}
.reveal-item:nth-child(2){transition-delay:.1s;}
.reveal-item:nth-child(3){transition-delay:.17s;}
.reveal-item:nth-child(4){transition-delay:.24s;}
.reveal-item:nth-child(5){transition-delay:.31s;}
.reveal-item:nth-child(6){transition-delay:.38s;}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none;}
  .logos-track{animation:none !important;}
  .hero-blob{animation:none !important;}
  .dual-line{stroke-dashoffset:0 !important;animation:none !important;}
  .area-fill{opacity:1 !important;transition:none !important;}
}

/* ===== Header ===== */
.site-header{
  position:sticky;top:0;z-index:100;
  background:rgba(255,255,255,.94);
  backdrop-filter:blur(6px);
  border-bottom:1px solid var(--border);
}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:10px 24px;}
.brand-logo{height:52px;width:auto;}
.main-nav{display:flex;align-items:center;gap:24px;flex:1;justify-content:center;}
.nav-item{position:relative;}
.nav-item > a{display:inline-flex;align-items:center;gap:5px;}
.nav-item > a::before{content:"";width:6px;height:6px;border-right:1.5px solid var(--ink-faint);border-bottom:1.5px solid var(--ink-faint);transform:rotate(45deg);transition:transform .2s ease;}
.nav-item:hover > a::before{transform:rotate(225deg);}
.main-nav a{font-size:14.5px;font-weight:500;color:var(--black);position:relative;}
.main-nav a::after{content:"";position:absolute;left:0;right:100%;bottom:-4px;height:2px;background:var(--orange);transition:right .2s ease;}
.main-nav a:hover{color:var(--blue-light);}
.main-nav a:hover::after{right:0;}

.mega-dropdown{
  position:absolute;top:100%;left:50%;transform:translateX(-50%) translateY(8px);
  background:var(--white);border:1px solid var(--border);border-radius:14px;
  box-shadow:0 24px 50px -18px rgba(20,51,110,.3);
  padding:20px;display:flex;gap:28px;
  opacity:0;pointer-events:none;transition:opacity .18s ease, transform .18s ease;
  z-index:50;
}
.nav-item:hover .mega-dropdown{opacity:1;pointer-events:auto;transform:translateX(-50%) translateY(0);}
.dd-col{display:flex;flex-direction:column;min-width:230px;}
.dd-heading{
  font-family:var(--font-display);font-size:11px;font-weight:700;color:var(--ink-faint);
  text-transform:uppercase;letter-spacing:.06em;padding:6px 10px 10px;
}
.mega-dropdown a{
  display:flex;align-items:center;gap:11px;padding:9px 10px;border-radius:9px;
  font-size:14px;font-weight:500;white-space:nowrap;color:var(--black);
}
.mega-dropdown a::after{display:none;}
.mega-dropdown a:hover{background:var(--cream);color:var(--blue);}
.mega-dropdown a svg{flex:none;width:19px;height:19px;color:var(--blue-light);}
.mega-dropdown a:hover svg{color:var(--orange);}
.header-actions{display:flex;align-items:center;gap:14px;}
.link-login{font-size:15px;font-weight:500;}
.link-login:hover{color:var(--blue-light);}

.btn{
  display:inline-block;padding:12px 24px;border-radius:8px;
  font-weight:600;font-size:15px;font-family:var(--font-body);
  border:2px solid transparent;transition:transform .15s ease, background .15s ease, box-shadow .15s ease;
}
.btn:hover{transform:translateY(-2px);}
.btn:active{transform:translateY(0) scale(.98);}
.btn-primary{background:var(--blue);color:#fff;}
.btn-primary:hover{background:var(--blue-light);color:#fff;}
.btn-orange{background:var(--orange);color:#fff;}
.btn-orange:hover{background:var(--orange-dark);color:#fff;box-shadow:0 10px 22px -10px rgba(242,118,31,.55);}
.btn-green{background:var(--green);color:#fff;}
.btn-green:hover{background:var(--green-dark);color:#fff;box-shadow:0 10px 22px -10px rgba(30,158,90,.45);}

.nav-toggle{display:none;background:none;border:0;cursor:pointer;padding:6px;}
.nav-toggle span{display:block;width:22px;height:2px;background:var(--blue);margin:5px 0;}

/* ===== Hero ===== */
.hero{padding:72px 0 64px;background:var(--white);}
.hero-inner{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center;}
.eyebrow{
  display:inline-flex;align-items:center;gap:8px;font-size:13.5px;font-weight:600;color:var(--blue);
  margin-bottom:16px;background:var(--cream);border:1px solid var(--border);
  padding:6px 14px;border-radius:999px;
}
.hero h1{font-size:44px;font-weight:700;letter-spacing:-.01em;animation:fadeInUp .7s ease both;}
.hero-sub{font-size:18px;color:var(--ink-soft);max-width:46ch;margin:0 0 28px;animation:fadeInUp .7s .12s ease both;}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:16px;animation:fadeInUp .7s .24s ease both;}
.hero-note{font-size:14px;color:var(--ink-soft);animation:fadeInUp .7s .34s ease both;}
@keyframes fadeInUp{from{opacity:0;transform:translateY(18px);}to{opacity:1;transform:none;}}

.hero-visual{position:relative;}
.hero-blob{position:absolute;border-radius:50%;filter:blur(30px);pointer-events:none;animation:blobPulse 7s ease-in-out infinite;z-index:0;}
.hero-blob-1{width:140px;height:140px;background:rgba(242,118,31,.14);top:-10px;right:10%;}
.hero-blob-2{width:110px;height:110px;background:rgba(30,158,90,.14);bottom:0;left:0;animation-delay:2s;}
@keyframes blobPulse{0%,100%{transform:scale(1);opacity:.8;}50%{transform:scale(1.25);opacity:.4;}}

.chart-card{
  position:relative;background:var(--white);border:1px solid var(--border);border-radius:18px;
  padding:22px 22px 16px;box-shadow:0 30px 60px -24px rgba(20,51,110,.28);
}
.chart-card-head{margin-bottom:14px;}
.chart-card-title{display:block;font-family:var(--font-display);font-weight:700;font-size:16px;color:var(--blue);}
.chart-card-sub{display:block;font-size:12.5px;color:var(--ink-faint);margin-top:2px;}

.chart-legend{display:flex;gap:20px;margin-bottom:10px;}
.legend-item{display:flex;align-items:center;gap:7px;font-size:13px;font-weight:600;color:var(--ink-soft);}
.legend-dot{width:11px;height:11px;border-radius:50%;border:2.5px solid;background:var(--white);}
.legend-dot-blue{border-color:var(--blue-light);}
.legend-dot-orange{border-color:var(--orange);}

.chart-wrap{position:relative;}
.hero-chart{width:100%;height:auto;display:block;}

.chart-grid{stroke:var(--border);stroke-width:1;}
.chart-base{stroke:var(--border);stroke-width:1.5;}
.chart-axis-label{font-family:var(--font-body);font-size:10px;fill:var(--ink-faint);text-anchor:end;}
.chart-month{font-family:var(--font-body);font-size:9.5px;fill:var(--ink-faint);text-anchor:middle;}

.area-fill{opacity:0;transition:opacity .4s ease .3s;}
.hero-visual.play .area-fill{opacity:1;}

.dual-line{fill:none;stroke-width:3;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:700;stroke-dashoffset:700;}
.dual-line-revenue{stroke:var(--blue-light);}
.dual-line-traffic{stroke:var(--orange);}
.hero-visual.play .dual-line-traffic{animation:drawDual 1.2s ease .1s forwards;}
.hero-visual.play .dual-line-revenue{animation:drawDual 1.2s ease .3s forwards;}
@keyframes drawDual{to{stroke-dashoffset:0;}}

.hover-indicator{stroke:var(--border);stroke-width:1.5;opacity:0;pointer-events:none;transition:opacity .15s ease;}
.hover-dot{opacity:0;pointer-events:none;transition:opacity .15s ease;stroke:var(--white);stroke-width:2;}
.hover-dot-blue{fill:var(--blue-light);}
.hover-dot-orange{fill:var(--orange);}
.chart-wrap.is-hovering .hover-indicator,
.chart-wrap.is-hovering .hover-dot{opacity:1;}

.chart-tooltip{
  position:absolute;top:0;left:0;background:var(--navy);color:#fff;border-radius:10px;
  padding:12px 14px;font-size:12.5px;min-width:150px;pointer-events:none;
  opacity:0;transform:translate(-50%,-115%);transition:opacity .15s ease;
  box-shadow:0 14px 30px -10px rgba(11,33,72,.5);z-index:5;
}
.chart-wrap.is-hovering .chart-tooltip{opacity:1;}
.tooltip-month{font-family:var(--font-display);font-weight:700;font-size:13px;margin-bottom:6px;}
.tooltip-row{display:flex;align-items:center;gap:7px;margin-top:4px;color:#c6d1e8;white-space:nowrap;}
.tooltip-row strong{color:#fff;margin-left:auto;padding-left:10px;}
.tooltip-dot{width:9px;height:9px;border-radius:3px;flex:none;}
.tooltip-dot-blue{background:var(--blue-light);}
.tooltip-dot-orange{background:var(--orange);}

/* ===== Strip ===== */
.strip{background:var(--cream);padding:26px 0;border-top:1px solid var(--border);border-bottom:1px solid var(--border);}
.strip-label{font-size:14px;color:var(--ink-soft);margin:0 0 12px;}
.strip-row{display:flex;flex-wrap:wrap;gap:12px 28px;font-family:var(--font-display);font-weight:600;color:var(--blue);font-size:15px;}

/* ===== Logos marquee ===== */
.logos{padding:64px 0 68px;border-bottom:1px solid var(--border);overflow:hidden;}
.logos-label{font-size:15px;font-weight:600;color:var(--ink-soft);margin:0 0 30px;text-align:center;}
.logos-marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);}
.logos-track{display:flex;width:max-content;gap:20px;animation:marquee 42s linear infinite;}
.logos:hover .logos-track{animation-play-state:paused;}
@keyframes marquee{from{transform:translateX(0);}to{transform:translateX(-50%);}}
.logo-mark{
  display:flex;align-items:center;gap:10px;white-space:nowrap;
  font-family:var(--font-display);font-weight:600;font-size:15px;color:var(--blue);
  background:var(--white);border:1px solid var(--border);border-radius:14px;padding:14px 24px;
  box-shadow:0 8px 20px -14px rgba(20,51,110,.25);
  transition:transform .2s ease, box-shadow .2s ease, border-color .2s ease;
}
.logo-mark:hover{transform:translateY(-3px);box-shadow:0 16px 28px -16px rgba(20,51,110,.3);border-color:var(--blue-light);}
.logo-dot{width:8px;height:8px;border-radius:50%;flex:none;}
.logo-dot-blue{background:var(--blue-light);}
.logo-dot-orange{background:var(--orange);}
.logo-dot-green{background:var(--green);}

.logos-band{background:var(--cream);}
.section-head{max-width:56ch;margin-bottom:40px;}
.section-head p{color:var(--ink-soft);font-size:17px;margin:0;}

/* ===== Two path ===== */
.two-path{padding:80px 0;}
.two-path-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;}
.path-card{border:1px solid var(--border);border-radius:16px;padding:40px;background:var(--white);transition:transform .25s ease, box-shadow .25s ease;}
.path-card:hover{transform:translateY(-6px);box-shadow:0 22px 44px -22px rgba(20,51,110,.22);}
.path-advertiser{border-top:4px solid var(--orange);}
.path-publisher{border-top:4px solid var(--green);}
.path-icon{width:46px;height:46px;border-radius:12px;display:flex;align-items:center;justify-content:center;margin-bottom:20px;transition:transform .3s ease;}
.path-card:hover .path-icon{transform:scale(1.1) rotate(-6deg);}
.path-icon-orange{background:#fdece1;color:var(--orange-dark);}
.path-icon-green{background:#e2f5ea;color:var(--green-dark);}
.path-card p{color:var(--ink-soft);margin:0 0 20px;}
.path-card ul{margin:0 0 24px;}
.path-card li{position:relative;padding-left:20px;margin-bottom:10px;color:var(--black);}
.path-card li::before{content:"";position:absolute;left:0;top:9px;width:7px;height:7px;border-radius:50%;background:var(--blue-light);}
.link-arrow{font-weight:600;font-family:var(--font-display);display:inline-block;transition:transform .2s ease;}
.link-arrow:hover{transform:translateX(4px);}
.link-orange{color:var(--orange-dark);}
.link-green{color:var(--green-dark);}

/* ===== Features ===== */
.features{padding:80px 0;background:var(--cream);}
.features-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.feature{background:var(--white);border:1px solid var(--border);border-radius:14px;padding:28px;transition:transform .25s ease, box-shadow .25s ease;}
.feature:hover{transform:translateY(-5px);box-shadow:0 18px 36px -22px rgba(20,51,110,.22);}
.feature h3{font-size:19px;margin-bottom:.4em;}
.feature p{color:var(--ink-soft);margin:0;font-size:15px;}
.feature-icon{
  width:44px;height:44px;border-radius:10px;background:var(--cream);color:var(--blue);
  display:flex;align-items:center;justify-content:center;margin-bottom:18px;transition:background .25s ease, color .25s ease, transform .25s ease;
}
.feature:hover .feature-icon{background:var(--blue);color:#fff;transform:rotate(-8deg);}
.feature-icon-light{background:rgba(255,255,255,.15);color:#fff;}
.feature-large{grid-column:span 3;background:var(--blue);border:none;}
.feature-large:hover{transform:none;box-shadow:none;}
.feature-large:hover .feature-icon-light{background:rgba(255,255,255,.15);color:#fff;transform:none;}
.feature-large h3,.feature-large p{color:#fff;}
.feature-large p{opacity:.88;max-width:70ch;}

/* ===== How it works ===== */
.how-it-works{padding:80px 0;}
.flow{display:grid;grid-template-columns:repeat(4,1fr);gap:0;position:relative;}
.flow li{position:relative;padding:0 20px 0 0;}
.flow li:not(:last-child)::after{content:"";position:absolute;top:19px;left:56px;right:-14px;height:1px;background:var(--border);}
.flow-num{
  display:flex;align-items:center;justify-content:center;width:38px;height:38px;border-radius:50%;
  background:var(--blue);color:#fff;font-family:var(--font-display);font-weight:700;
  margin-bottom:16px;position:relative;z-index:2;transition:transform .25s ease;
}
.flow li:hover .flow-num{transform:scale(1.12);}
.flow h3{font-size:17px;}
.flow p{color:var(--ink-soft);font-size:14.5px;margin:0;}

/* ===== Formats ===== */
.formats{padding:64px 0;background:var(--cream);}
.formats-row{display:flex;flex-wrap:wrap;gap:14px;}
.format-item{
  background:var(--white);border:1px solid var(--border);border-radius:999px;
  padding:12px 26px;font-family:var(--font-display);font-weight:600;color:var(--blue);font-size:15px;
  transition:background .2s ease, color .2s ease, transform .2s ease;
}
.format-item:hover{background:var(--blue);color:#fff;transform:translateY(-2px);}

/* ===== Stats band ===== */
.stats-band{background:var(--blue);padding:56px 0;}
.stats-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;text-align:center;}
.stat-num{display:block;font-family:var(--font-display);font-size:38px;font-weight:700;color:#fff;}
.stat-label{display:block;color:#c7d4f2;font-size:14px;margin-top:6px;}

/* ===== Testimonials ===== */
.testimonials{padding:80px 0;}
.testimonials-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.testimonial{background:var(--white);border:1px solid var(--border);border-radius:16px;padding:28px;display:flex;flex-direction:column;transition:transform .25s ease, box-shadow .25s ease;}
.testimonial:hover{transform:translateY(-5px);box-shadow:0 20px 40px -22px rgba(20,51,110,.22);}
.testimonial-stars{color:var(--orange);font-size:14px;letter-spacing:2px;margin-bottom:14px;}
.testimonial-quote{color:var(--black);font-size:15px;margin:0 0 22px;flex:1;}
.testimonial-person{display:flex;align-items:center;gap:12px;}
.avatar{
  width:42px;height:42px;border-radius:50%;flex:none;
  display:flex;align-items:center;justify-content:center;
  font-family:var(--font-display);font-weight:700;font-size:14px;color:#fff;
}
.avatar-blue{background:linear-gradient(135deg,var(--blue-light),var(--blue));}
.avatar-orange{background:linear-gradient(135deg,#ffab6b,var(--orange));}
.avatar-green{background:linear-gradient(135deg,#5fce93,var(--green));}
.person-name{display:block;font-family:var(--font-display);font-weight:600;font-size:14.5px;color:var(--blue);}
.person-role{display:block;font-size:12.5px;color:var(--ink-faint);margin-top:2px;}

/* ===== Get started steps ===== */
.get-started{padding:80px 0;background:var(--cream);}
.steps-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.step-card{background:var(--white);border:1px solid var(--border);border-radius:16px;padding:30px;transition:transform .25s ease, box-shadow .25s ease;}
.step-card:hover{transform:translateY(-6px);box-shadow:0 20px 40px -22px rgba(20,51,110,.22);}
.step-num{
  display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;
  background:var(--orange);color:#fff;font-family:var(--font-display);font-weight:700;font-size:15px;margin-bottom:16px;
}
.step-card:nth-child(2) .step-num{background:var(--blue-light);}
.step-card:nth-child(3) .step-num{background:var(--green);}
.step-card h3{font-size:17.5px;}
.step-card p{color:var(--ink-soft);margin:0 0 12px;font-size:14.5px;}
.step-deco{color:var(--border);width:100%;height:auto;max-width:120px;}
.step-card:nth-child(1) .step-deco{color:#fbe0cc;}
.step-card:nth-child(2) .step-deco{color:#d6e3fc;}
.step-card:nth-child(3) .step-deco{color:#d3f0e0;}

/* ===== Resources preview ===== */
.resources-preview{padding:80px 0;}
.resources-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.resource-card{
  display:block;background:var(--white);border:1px solid var(--border);border-radius:16px;padding:26px;
  transition:transform .25s ease, box-shadow .25s ease;
}
.resource-card:hover{transform:translateY(-6px);box-shadow:0 20px 40px -22px rgba(20,51,110,.22);}
.resource-tag{display:inline-block;font-size:12px;font-weight:600;color:var(--orange-dark);background:#fdece1;padding:4px 10px;border-radius:999px;margin-bottom:14px;}
.resource-card h3{font-size:17px;margin-bottom:.4em;}
.resource-card p{color:var(--ink-soft);font-size:14px;margin:0;}

/* ===== FAQ (question visible, tap ? to reveal answer) ===== */
.faq{padding:80px 0;background:var(--cream);}
.faq-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;}
.faq-card{
  text-align:left;background:var(--white);border:1px solid var(--border);border-radius:16px;
  padding:22px 24px;transition:border-color .25s ease, box-shadow .25s ease, transform .25s ease;
}
.faq-card:hover{transform:translateY(-3px);border-color:var(--blue-light);box-shadow:0 18px 36px -22px rgba(20,51,110,.22);}
.faq-row{display:flex;align-items:center;justify-content:space-between;gap:14px;}
.faq-row h3{font-size:15.5px;margin:0;line-height:1.35;}
.faq-mark{
  flex:none;font-family:var(--font-display);font-weight:700;font-size:17px;color:var(--blue);
  width:34px;height:34px;border-radius:50%;background:var(--cream);border:1px solid var(--border);
  display:flex;align-items:center;justify-content:center;cursor:pointer;
  transition:transform .3s ease, background .2s ease, color .2s ease;
}
.faq-mark:hover{background:var(--blue);color:#fff;}
.faq-card.open .faq-mark{background:var(--blue);color:#fff;transform:rotate(135deg);}
.faq-content{
  max-height:0;opacity:0;overflow:hidden;
  transition:max-height .4s ease, opacity .3s ease .05s, margin-top .4s ease;
}
.faq-content p{color:var(--ink-soft);font-size:14.5px;margin:0;padding-top:14px;border-top:1px solid var(--border);}
.faq-card.open .faq-content{max-height:400px;opacity:1;margin-top:14px;}

/* ===== Newsletter ===== */
.newsletter{padding:64px 0;}
.newsletter-inner{
  background:var(--blue);border-radius:20px;padding:46px 50px;
  display:flex;justify-content:space-between;align-items:center;gap:28px;flex-wrap:wrap;
}
.newsletter-inner h2{color:#fff;margin-bottom:.3em;}
.newsletter-inner p{color:#c6d1e8;margin:0;}
.newsletter-form{display:flex;gap:10px;flex-wrap:wrap;}
.newsletter-form input{
  padding:12px 16px;border-radius:8px;border:1px solid transparent;font-family:var(--font-body);
  font-size:14.5px;min-width:220px;
}
.newsletter-form input:focus{outline:2px solid var(--orange);outline-offset:1px;}

/* ===== CTA banner ===== */
.cta-banner{padding:70px 0;}
.cta-banner-inner{
  background:var(--cream);border:1px solid var(--border);border-radius:20px;
  padding:48px;display:flex;justify-content:space-between;align-items:center;gap:32px;flex-wrap:wrap;
}
.cta-banner h2{margin-bottom:.3em;}
.cta-banner p{color:var(--ink-soft);margin:0;}

/* ===== Footer ===== */
.site-footer{background:var(--black);color:#cfd2d8;padding:56px 0 0;}
.footer-inner{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px;padding-bottom:40px;}
.footer-wordmark{display:inline-block;font-family:var(--font-display);font-weight:700;font-size:22px;color:#fff;margin-bottom:10px;}
.footer-wordmark-accent{color:var(--orange);}
.footer-brand p{font-size:13.5px;color:#9a9da5;}
.footer-col h3{font-family:var(--font-display);color:#fff;font-size:14px;margin-bottom:14px;}
.footer-col a{display:block;font-size:14px;color:#b7bac2;margin-bottom:10px;transition:color .2s ease, transform .2s ease;}
.footer-col a:hover{color:var(--orange);transform:translateX(3px);}
.footer-bottom{border-top:1px solid #2a2c33;padding:18px 24px;font-size:13px;color:#8a8d95;}

/* ===== Responsive ===== */
@media (max-width:960px){
  .hero-inner{grid-template-columns:1fr;}
  .hero-visual{order:-1;max-width:340px;margin:0 auto;}
  .two-path-grid{grid-template-columns:1fr;}
  .features-grid{grid-template-columns:1fr 1fr;}
  .feature-large{grid-column:span 2;}
  .flow{grid-template-columns:1fr 1fr;gap:32px;}
  .flow li::after{display:none;}
  .footer-inner{grid-template-columns:1fr 1fr;}
  .testimonials-grid{grid-template-columns:1fr 1fr;}
  .steps-grid{grid-template-columns:1fr;}
  .resources-grid{grid-template-columns:1fr 1fr;}
  .faq-grid{grid-template-columns:1fr 1fr;}
  .newsletter-inner{padding:34px;}
}
@media (max-width:720px){
  .main-nav{
    position:fixed;top:70px;left:0;right:0;background:var(--white);
    flex-direction:column;align-items:stretch;padding:20px 24px;gap:4px;
    border-bottom:1px solid var(--border);max-height:calc(100vh - 70px);overflow-y:auto;
    transform:translateY(-8px);opacity:0;pointer-events:none;transition:.2s ease;
  }
  .main-nav.open{transform:translateY(0);opacity:1;pointer-events:auto;}
  .nav-toggle{display:block;}
  .link-login{display:none;}
  .nav-item{width:100%;}
  .nav-item > a::before{margin-left:auto;}
  .main-nav > a, .nav-item > a{padding:12px 0;border-bottom:1px solid var(--border);width:100%;}
  .mega-dropdown{
    position:static;transform:none;opacity:1;pointer-events:auto;
    box-shadow:none;border:none;border-radius:0;padding:0 0 8px 14px;
    display:none;flex-direction:column;gap:6px;min-width:0;
  }
  .nav-item.mobile-open .mega-dropdown{display:flex;}
  .dd-col{min-width:0;}
  .dd-heading{padding:10px 0 4px;}
  .mega-dropdown a{padding:8px 0;border-bottom:none;font-size:13.5px;color:var(--ink-soft);}
  .mega-dropdown a svg{width:17px;height:17px;}
  .hero h1{font-size:32px;}
  .features-grid{grid-template-columns:1fr;}
  .feature-large{grid-column:span 1;}
  .flow{grid-template-columns:1fr;}
  .stats-grid{grid-template-columns:1fr;}
  .footer-inner{grid-template-columns:1fr;}
  .cta-banner-inner{padding:32px;}
  .testimonials-grid{grid-template-columns:1fr;}
  .resources-grid{grid-template-columns:1fr;}
  .faq-grid{grid-template-columns:1fr;}
  .newsletter-form input{min-width:0;flex:1;}
}

/* ===================================================== */
/* ===== For Advertisers page — distinct design ===== */
/* ===================================================== */

/* --- Hero --- */
.adv-hero{position:relative;padding:76px 0 70px;background:var(--white);overflow:hidden;}
.adv-dotgrid{
  position:absolute;inset:0;pointer-events:none;opacity:.5;
  background-image:radial-gradient(var(--border) 1.4px, transparent 1.4px);
  background-size:22px 22px;
  -webkit-mask-image:radial-gradient(ellipse 60% 70% at 80% 30%, #000, transparent 70%);
  mask-image:radial-gradient(ellipse 60% 70% at 80% 30%, #000, transparent 70%);
}
.adv-hero-inner{position:relative;display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center;}
.adv-hero-text h1{font-size:44px;font-weight:700;color:var(--blue);letter-spacing:-.01em;max-width:15ch;margin:0 0 .5em;}

.adv-funnel-card{
  background:var(--white);border:1px solid var(--border);border-radius:18px;
  padding:24px 24px 18px;box-shadow:0 30px 60px -24px rgba(20,51,110,.28);
}
.adv-funnel-head{margin-bottom:18px;}
.adv-funnel-rows{display:flex;flex-direction:column;gap:16px;}
.adv-funnel-label{display:flex;justify-content:space-between;font-size:13px;color:var(--ink-soft);margin-bottom:6px;}
.adv-funnel-label strong{color:var(--blue);font-family:var(--font-display);}
.adv-funnel-track{background:var(--cream);border-radius:999px;height:14px;overflow:hidden;}
.adv-funnel-bar{height:100%;border-radius:999px;width:0;transition:width 1.1s cubic-bezier(.2,.8,.3,1);}
.adv-funnel-bar-1{background:linear-gradient(90deg,var(--blue-light),var(--blue));}
.adv-funnel-bar-2{background:linear-gradient(90deg,#ffab6b,var(--orange));}
.adv-funnel-bar-3{background:linear-gradient(90deg,#5fce93,var(--green));}
.in-view .adv-funnel-bar-1{width:var(--w);transition-delay:.1s;}
.in-view .adv-funnel-bar-2{width:var(--w);transition-delay:.28s;}
.in-view .adv-funnel-bar-3{width:var(--w);transition-delay:.46s;}
.adv-funnel-foot{
  display:flex;gap:18px;align-items:center;margin-top:18px;padding-top:14px;border-top:1px solid var(--border);
  font-size:12.5px;color:var(--ink-faint);
}
.adv-funnel-foot strong{color:var(--blue);font-family:var(--font-display);margin-right:auto;}
.adv-funnel-foot strong:last-child{margin-right:0;}

/* --- Zig-zag showcase --- */
.adv-showcase{padding:88px 0;background:var(--cream);}
.adv-zigzag{display:flex;flex-direction:column;gap:52px;margin-top:8px;}
.adv-zig-row{display:flex;align-items:center;gap:40px;}
.adv-zig-reverse{flex-direction:row-reverse;}
.adv-zig-icon{
  flex:none;width:84px;height:84px;border-radius:22px;display:flex;align-items:center;justify-content:center;
}
.adv-zig-icon-blue{background:linear-gradient(135deg,#dce7fc,var(--white));color:var(--blue-light);}
.adv-zig-icon-orange{background:linear-gradient(135deg,#fde3cf,var(--white));color:var(--orange-dark);}
.adv-zig-icon-green{background:linear-gradient(135deg,#d3f0e0,var(--white));color:var(--green-dark);}
.adv-zig-text{flex:1;}
.adv-zig-num{display:block;font-family:var(--font-display);font-weight:700;font-size:13px;color:var(--ink-faint);letter-spacing:.08em;margin-bottom:6px;}
.adv-zig-text h3{font-size:22px;margin-bottom:.3em;}
.adv-zig-text p{color:var(--ink-soft);font-size:15.5px;max-width:56ch;margin:0;}

/* --- Vertical timeline --- */
.adv-timeline-section{padding:88px 0;}
.adv-timeline{position:relative;max-width:640px;margin:0 auto;padding-left:8px;}
.adv-timeline::before{content:"";position:absolute;left:19px;top:8px;bottom:8px;width:2px;background:var(--border);}
.adv-timeline-item{position:relative;display:flex;gap:24px;padding-bottom:36px;}
.adv-timeline-item:last-child{padding-bottom:0;}
.adv-timeline-dot{
  flex:none;width:40px;height:40px;border-radius:50%;background:var(--blue);color:#fff;
  display:flex;align-items:center;justify-content:center;font-family:var(--font-display);font-weight:700;
  position:relative;z-index:1;
}
.adv-timeline-body h3{font-size:18px;margin-bottom:.3em;}
.adv-timeline-body p{color:var(--ink-soft);font-size:15px;margin:0;}

/* --- Tabs --- */
.adv-tabs-section{padding:88px 0;background:var(--cream);}
.adv-tab-buttons{display:inline-flex;gap:6px;background:var(--white);border:1px solid var(--border);border-radius:999px;padding:5px;margin-bottom:28px;}
.adv-tab-btn{
  border:none;background:none;padding:10px 22px;border-radius:999px;font-family:var(--font-display);
  font-weight:600;font-size:14.5px;color:var(--ink-soft);cursor:pointer;transition:background .2s ease, color .2s ease;
}
.adv-tab-btn.active{background:var(--blue);color:#fff;}
.adv-tab-panel{display:none;}
.adv-tab-panel.active{display:block;animation:tabIn .3s ease both;}
@keyframes tabIn{from{opacity:0;transform:translateY(8px);}to{opacity:1;transform:none;}}
.adv-tab-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:32px;align-items:center;background:var(--white);border:1px solid var(--border);border-radius:18px;padding:36px;}
.adv-tab-list ul{margin:0 0 20px;}
.adv-tab-list li{position:relative;padding-left:22px;margin-bottom:12px;font-size:15px;color:var(--black);}
.adv-tab-list li::before{content:"";position:absolute;left:0;top:8px;width:7px;height:7px;border-radius:50%;background:var(--blue-light);}
.adv-tab-visual{display:flex;align-items:center;justify-content:center;height:180px;border-radius:16px;}
.adv-tab-visual-orange{background:#fdece1;color:var(--orange);}
.adv-tab-visual-green{background:#e2f5ea;color:var(--green);}

/* --- Fraud band --- */
.adv-fraud{background:var(--navy);padding:64px 0;}
.adv-fraud-inner{display:flex;align-items:center;gap:28px;}
.adv-fraud-badge{
  flex:none;width:80px;height:80px;border-radius:50%;background:rgba(255,255,255,.08);
  display:flex;align-items:center;justify-content:center;color:#fff;border:1px solid var(--border-dark);
}
.adv-fraud-inner h2{color:#fff;margin-bottom:.4em;}
.adv-fraud-inner p{color:#b7c4de;margin:0;font-size:15.5px;max-width:70ch;}

/* --- Radial rings --- */
.adv-rings{padding:88px 0;}
.adv-rings-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center;}
.adv-ring{display:flex;flex-direction:column;align-items:center;}
.adv-ring-svg{width:120px;height:120px;}
.adv-ring-track{fill:none;stroke:var(--cream);stroke-width:8;}
.adv-ring-fill{
  fill:none;stroke-width:8;stroke-linecap:round;
  transform:rotate(-90deg);transform-origin:60px 60px;
  stroke-dasharray:314;stroke-dashoffset:314;
  transition:stroke-dashoffset 1.3s cubic-bezier(.2,.8,.3,1);
}
.in-view .adv-ring-fill{stroke-dashoffset:calc(314 - (314 * var(--pct)));}
.adv-ring-fill-blue{stroke:var(--blue-light);}
.adv-ring-fill-orange{stroke:var(--orange);}
.adv-ring-fill-green{stroke:var(--green);}
.adv-ring-value{display:block;font-family:var(--font-display);font-weight:700;font-size:20px;color:var(--blue);margin-top:14px;}
.adv-ring-label{display:block;font-size:13px;color:var(--ink-faint);margin-top:4px;}

/* --- Pricing cards --- */
.adv-pricing{padding:88px 0;background:var(--cream);}
.adv-pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.adv-price-card{background:var(--white);border:1px solid var(--border);border-radius:18px;padding:32px;position:relative;transition:transform .25s ease, box-shadow .25s ease;}
.adv-price-card:hover{transform:translateY(-6px);box-shadow:0 22px 44px -22px rgba(20,51,110,.25);}
.adv-price-featured{border:2px solid var(--blue-light);}
.adv-price-tag{position:absolute;top:-13px;left:32px;background:var(--blue-light);color:#fff;font-size:11.5px;font-weight:700;padding:4px 12px;border-radius:999px;}
.adv-price-card h3{font-size:19px;margin-bottom:.4em;}
.adv-price-card p{color:var(--ink-soft);font-size:14.5px;margin:0 0 18px;}
.adv-price-card ul{margin:0;}
.adv-price-card li{position:relative;padding-left:20px;margin-bottom:10px;font-size:14px;color:var(--black);}
.adv-price-card li::before{content:"";position:absolute;left:0;top:8px;width:6px;height:6px;border-radius:50%;background:var(--blue-light);}

/* --- Testimonial spotlight --- */
.adv-spotlight{padding:88px 0;}
.adv-spotlight-card{
  max-width:720px;margin:0 auto;text-align:center;background:var(--cream);border-radius:22px;padding:56px 48px 40px;
  position:relative;
}
.adv-spotlight-quote-mark{font-family:var(--font-display);font-size:64px;color:var(--blue-light);line-height:1;margin-bottom:8px;opacity:.5;}
.adv-spotlight-text{font-size:20px;color:var(--blue);font-family:var(--font-display);font-weight:600;line-height:1.5;margin:0 0 28px;}
.adv-spotlight-person{display:flex;flex-direction:column;align-items:center;gap:10px;margin-bottom:24px;}
.adv-spotlight-controls{display:flex;align-items:center;justify-content:center;gap:18px;}
.adv-spotlight-btn{
  width:36px;height:36px;border-radius:50%;border:1px solid var(--border);background:var(--white);
  color:var(--blue);font-size:15px;cursor:pointer;transition:background .2s ease, color .2s ease;
}
.adv-spotlight-btn:hover{background:var(--blue);color:#fff;}
.adv-spotlight-dots{display:flex;gap:8px;}
.adv-spotlight-dot{width:8px;height:8px;border-radius:50%;background:var(--border);transition:background .2s ease, transform .2s ease;}
.adv-spotlight-dot.active{background:var(--blue-light);transform:scale(1.3);}

/* --- Accordion FAQ --- */
.adv-faq-list{padding:88px 0;background:var(--cream);}
.adv-accordion{max-width:760px;margin:0 auto;}
.adv-accordion-item{background:var(--white);border:1px solid var(--border);border-radius:14px;margin-bottom:12px;overflow:hidden;}
.adv-accordion-trigger{
  width:100%;display:flex;align-items:center;justify-content:space-between;gap:16px;
  background:none;border:none;padding:18px 22px;cursor:pointer;text-align:left;font-family:inherit;
}
.adv-accordion-trigger span:first-child{font-family:var(--font-display);font-weight:600;font-size:15.5px;color:var(--blue);}
.adv-accordion-item .faq-mark{flex:none;pointer-events:none;}
.adv-accordion-item .faq-content{padding:0 22px;max-height:0;opacity:0;overflow:hidden;transition:max-height .4s ease, opacity .3s ease .05s, padding .4s ease;}
.adv-accordion-item.open .faq-mark{background:var(--blue);color:#fff;transform:rotate(135deg);}
.adv-accordion-item.open .faq-content{padding:0 22px 20px;max-height:400px;opacity:1;}

/* --- Responsive --- */
@media (max-width:980px){
  .adv-hero-inner{grid-template-columns:1fr;}
  .adv-funnel-card{order:-1;max-width:420px;margin:0 auto;}
  .adv-zig-row, .adv-zig-reverse{flex-direction:column;text-align:center;}
  .adv-tab-grid{grid-template-columns:1fr;}
  .adv-tab-visual{order:-1;}
  .adv-rings-grid{grid-template-columns:1fr 1fr;}
  .adv-pricing-grid{grid-template-columns:1fr;}
  .adv-fraud-inner{flex-direction:column;text-align:center;}
}
@media (max-width:720px){
  .adv-hero-text h1{font-size:32px;max-width:none;}
  .adv-rings-grid{grid-template-columns:1fr 1fr;}
  .adv-spotlight-card{padding:40px 24px 32px;}
}